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Apex Internet Marketing Courses

What you will learn:

Search Engine Optimisation Basics
What “Website Structure” is required to achieve high rankings
How to create a search engine friendly website
How to research and find the right keywords for your website
The major elements of Search Engine Optimisation
How to get your website index quickly
Understand Link Popularity and Google Page Rank
5 Simple STEPS to get your website on the top
How to monitoring and maintain your website position
What tools are required to get your website at the top
Case Study

How to optimize dynamic and database driven website?
How to check and detect your competitors’ online strategies?
How to use Google site-map to get your site list fast?
How to integrate your web design idea with search engine Optimisation
Comprehensive Link building strategies to get quality links
Understand the importance of Link Reputation
How to get your site ranked higher with less than 10 backward links
Insider secrets to get your website to the top 10 positions
Overview of Paid Search Sponsored Advertising (Pay-Per-Click Advertising)
How to create an effective PPC campaign
How to target to the right keyword that give you higher ROI
How to set up and start your own SEO business
How to operate a successful SEO Business

Course Content

e-Learning Internet Marketing Certification

Internet Marketing Toolkit is a self learning guide which comprises of 4 handbooks about Internet Marketing Strategies. You can learn all the secrets behind Search Engine Optimisation, Paid Search Advertising, Email Marketing and other forms of Internet Marketing at your own pace! Once you have learned this skills take our online assessment and become a Internet Marketing Professionals. This self learning course will give you the competitive edge to promote your website on the internet more effectively.

Training Inclusions	e-Learning Internet Marketing
Internet Marketing Toolkit	15 Chapters
Step by Step SEO Guide	5 Chapters
Step by Step Pay Per Click Guide	5 Chapters
Step by Step Email Marketing Guide	5 Chapters
Certification	CIMP (Certified Internet Marketing Professional)
Certificate Type Provided upon Completion Online Assessment	Hard Copy
Last Revised Lesson Plan	June 13, 2006

Internet Marketing Consultant Certification

Internet Marketing Consultant Course will give you in depth understanding of the above strategies as well as more knowledge on Internet Marketing techniques and skills required to start up your own business as a Professional Internet Marketing Consultant. The training course is more business oriented, including practices to business models and management systems.

Training Inclusions	Internet Marketing Consultant
Lessons	17
Demonstrations	3
Assessments	1
Selected Reading Materials	6
Workshop	1
Graduate Certification	CIMC (Certified Internet Marketing Consultant)
Certificate Type Presented during Completion of Course	Hard Copy and Virtual
Last Revised Lesson Plan	May 26, 2006

Table of Content

Lesson 1 - Getting Started

	History of the Internet
	Domain Registration
	Web Hosting
	Web design tips
	E-commerce and Online Shopping

Lesson 2 - Introduction to SEO

	What is SEM?
	Why SEO is important
	What Results do you expect from SEO and when?

Lesson 3 - Search Engine Overview (Understand Search Engine)

	Search Engine History
	Different type of Search engines
	Major search engines(Google, Yahoo, MSN, Ask and DMOZ)
	Search engine relationship
	Why Google become the #1 search engine in the World?

Lesson 4 - Web Site Analyses

Site Architecture(Structure)

Text Content

Dynamic Content

Graphics

Flash & Splash Pages

Frames & Tables

Lesson 5 - Competitor Analyses

How to check your competitor

How are your major competitors

Start a simple search on Google

Viewing the source code

Check their PR and Link Popularity

Spotting Cloaked pages

Lesson 6 - Keyword Research

Keyword is everything

What Keyword to target

Finding the right keywords

Keyword Suggestion Tools

Lesson 7 - Title and META Tag Creation

Title tag

Keyword Meta Tag

Description Meta Tag

Other important meta tags

Lesson 8 - SEO Copywriting (Web Contents)

The best locations for your keywords

Keyword Density, Prominence and Proximity

Description Meta Tag

Other important meta tags

Lesson 9 - SEO Integration

Keep Your URLs Simple

Employ a Flat Directory Structure

Use a Site Map

Get Your robots.txt File in Shape

Keep Your Page Size Down

Frames, JavaScript, and Flash

Lesson 10 - Search Engine Submission

	Auto-submission
	Manual Submission
	Directory Submission
	PPI submission
	Get your site listed
	5 Steps to getting index quickly

Lesson 11 - Link Popularity

	Link Popularity Overview
	Understand Page Rank(PR)
	InBound and OutBound Links
	Internal Links

Lesson 12 - Link Building Strategy

	How many links do you need?
	Best Places to get links?
	Advance Link Building Strategies
	Get links from pages that match your topic
	Put your keywords in link and anchor

Lesson 13 - SEO Reporting and Monitoring

	Submission report
	Web Ranking Report
	Link Popularity Report
	PR Report
	Web Site Index Report
	Site Statistic Report
	Measuring ROI

Lesson 14 - PPC (Pay For Performance)

	PPC Overview
	PPC vs SEO
	Major PPC engines
	Google Adwords and Yahoo Search Marketing
	How to manage PPC campaigns

Lesson 15 - SEO Mistakes

	Keyword Spamming, Stufing, and Spamdexing
	Invisible or Semi-Visible Text
	Doorway Pages
	Redirect Pages: Meta & JavaScript Refresh Pages
	Using the <!- comment line ->
	The Secret of the Phantom Pixel
	The Ole "Bait and Switch" Technique
	IP Delivery: aka, Cloaking
	The Hidden Form Tag
	Hidden Links
	Hiding Text and Links Using Cascading Style Sheets (CSS)
	The Mini Net–Seting Up Several Entrances to Your Internet Storefront

Lesson 16 - Search Engine Optimisation Tools *

	SEO Suite
	PPC Bid Management
	Email Marketing
	Site Stats
	Web Ranking
	Link Building Strategy

Lesson 17 - Starting Your Own SEO Business *

	Business Opportunity
	SEO Market Overview
	Running a success SEO Business

* Only available in Internet Marketing Consultant Course

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